Market Updates

7-Eleven Rolls Out Herbal Coffee

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By: Sean Moloughney

Editor, Nutraceuticals World

7-Eleven, Inc., Dallas, TX, has introduced Fusion Energy coffee, a fresh-brewed, to-go coffee blended with natural herbal extracts. Fusion Energy combines 7-Eleven Exclusive Blend coffee with guarana, ginseng and yerba maté—all herbs that are thought to boost energy and sharpen mental alertness. Mother Parkers Tea & Coffee produces approximately 80% of all the coffee brewed at 7-Eleven stores and developed a process to blend the herbal extracts with 7-Eleven stores’ fresh-roasted ground coffee. The company’s Fort Worth plant receives the proprietary blend of the three herbs, ground and ready to be infused with the fresh coffee. Imported 100% Arabica green coffee beans are shipped directly from the countries of origin to the facility where they are roasted, ground, blended and packaged.

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